Let’s be honest—most people hate sales scripts. They feel stiff, robotic, and, at worst, downright pushy. In real estate, that’s the last impression you want to leave on a potential client.
But here’s the truth: scripts don’t have to be fake. When done right, they can give you confidence, help you handle tough conversations, and still sound natural. The key is using scripts as a starting point for authentic conversations—not word-for-word pitches.
Let’s break down real estate scripts that actually work in 2025—and more importantly, don’t make you sound like a telemarketer.
1. The Friendly “Just Checking In” Script (Sphere of Influence)
📞 Use this to stay in touch with past clients or warm leads without sounding salesy.
“Hey [Name], just wanted to check in and see how you’re doing! I was thinking of you because a home just sold in your neighborhood, and it made me wonder how things are going with your place. No pressure at all—just here if you ever have questions or need anything real estate-related!”
✅ Why it works:
- Feels personal, not like a pitch
- Opens the door to conversation without asking for anything
- Positions you as helpful and approachable
2. The Open House Connector Script
🏡 When someone walks into your open house and you want to build rapport fast.
“Welcome in! Feel free to look around—and if you’re also checking out other homes in the area, I’m happy to share what else is available. No pressure, just want to make sure you’re seeing the best options out there.”
✅ Why it works:
- Positions you as a resource, not a salesperson
- Invites engagement without being invasive
- Leaves the door open to future follow-up
3. The “Are You Still Thinking About Moving?” Script (Old Leads)
📝 Perfect for following up on old internet leads or cold prospects without sounding aggressive.
“Hi [Name], I know it’s been a little while since we last connected, but I wanted to check in. Are you still thinking about making a move this year—or has your timeline changed?”
✅ Why it works:
- Respectful and low-pressure
- Gives them an easy way to re-engage (or opt out)
- Reinforces that you’re still available without being pushy
4. The Listing Appointment Confirmation Script
📅 Use this before a listing meeting to set the tone and expectations.
“Hi [Name], I’m looking forward to meeting with you tomorrow at [time]. I’ll bring a full market analysis and a few marketing ideas tailored to your home. Is there anything specific you’d like me to prepare or address during our time together?”
✅ Why it works:
- Professional and thoughtful
- Positions you as prepared and client-focused
- Encourages collaboration, not a one-sided pitch
5. The “Soft Close” for Buyers
🏘️ For a buyer who’s been looking for a while but hasn’t pulled the trigger.
“You’ve seen a few great options—if the right home came along tomorrow, do you feel ready to make an offer? Just want to make sure I’m supporting you at the right pace.”
✅ Why it works:
- Respectful of their timeline
- Invites honesty and dialogue
- Shows you’re in sync with their goals—not rushing them
What Makes These Scripts Work?
Unlike the robotic scripts of the past, these are rooted in real conversations and empathy. They work because they:
- Start with curiosity, not assumptions
- Make the other person feel in control
- Focus on service, not selling
You’re not trying to “close” someone—you’re trying to understand their needs and help them move forward when they’re ready.
Tips for Making Scripts Sound Natural
- Practice, don’t memorize. Understand the why behind the words so you can adapt on the fly.
- Use your own voice. Read scripts aloud and tweak the language to sound like something you’d actually say.
- Listen more than you talk. The best scripts create space for the other person to open up.
Final Thoughts
Great real estate scripts don’t pressure people. They start conversations, build trust, and guide clients toward making informed decisions. When you lead with value and authenticity, you never have to “hard sell” anyone.
So yes—scripts do work. But only when they’re rooted in realness.
