This two-hour continuing education course is designed to help real estate licensees understand and implement compliant, ethical, and consumer-protective marketing strategies in today’s digital environment. With a focus on the use of social media and artificial intelligence (AI) tools, the course provides practical guidance for navigating advertising rules, safeguarding client data, and avoiding unintentional violations of fair housing or truth-in-advertising laws.

This course is suitable for real estate salespersons and brokers seeking to strengthen their digital marketing practices while remaining in compliance with legal and ethical obligations. Through a combination of legal review, real-world examples, and risk-reduction strategies, licensees will gain a clear understanding of their responsibilities when posting online or using AI-powered marketing tools. This course emphasizes transparency, accuracy, and accountability in all forms of digital communication.