Most real estate agents know that staying top-of-mind with clients is essential, and sending a monthly market update is one of the best ways to do it. But here’s the problem—most market updates are boring, confusing, or too data-heavy, and they get ignored.

If you want your update to stand out in a crowded inbox and actually get read (and appreciated), you need to make it relevant, engaging, and easy to digest. Here’s how:

1. Start With a Catchy, Relatable Subject Line

The subject line determines whether your email gets opened or trashed. Make it personal and timely. Instead of:

“June 2025 Market Report”

Try something like:

• “What’s REALLY happening in our housing market?”
• “Home prices are shifting—here’s what you need to know”
• “Thinking of buying or selling? Read this first.”

Keep it short, conversational, and curious.

2. Answer the Questions People Are Actually Asking

Forget the charts and jargon. Your clients want to know:

• Are home prices going up or down?
• Is it a good time to buy or sell?
• Are mortgage rates expected to change?
• What’s happening in their neighborhood?

Focus on what it means for them, not just what the numbers are.

3. Keep It Short and Skimmable

People are busy. Aim for 2–4 short paragraphs with clear headings or bolded takeaways. A good structure is:

• Quick summary: One or two sentences at the top (“Prices are holding steady, but inventory is rising—here’s what that means…”)
• What buyers should know
• What sellers should know
• A simple call to action

Use bullets or bolded key points when possible.

4. Include a Visual

A simple chart or infographic showing price trends or days on market can go a long way—but only if it’s easy to understand at a glance. Avoid overloading it with numbers.

You can use tools like Canva or platforms like Keeping Current Matters (KCM) for plug-and-play visuals.

5. Add a Local Angle

National data is everywhere. Your clients want to know what’s happening in their zip code or city. Share hyperlocal trends:

• “In Cedar Park, the average home sold for $525,000 last month—up 3% from May.”
• “East Austin saw 18 new listings in June, which is more than double the month before.”

If you serve multiple neighborhoods, consider segmenting your list or linking to updates by area.

6. Make It Conversational, Not Corporate

Ditch the stiff tone. Write like you’re talking to a friend over coffee:

“If you’ve been holding off on buying because of high interest rates, there’s some good news this month…”

Being personable makes you more relatable and keeps readers engaged.

7. End With a Strong Call to Action

Always end your update with a next step:

• “Want to know what your home is worth in this market? Let’s talk.”
• “Thinking of buying this summer? I can help you get pre-approved.”
• “Have questions about these trends? I’m just a text away.”

This gives your update purpose—and opens the door for a conversation.

Bonus Tip: Send It Consistently

You don’t need to be perfect, but you do need to be consistent. Sending your update every month builds trust, reinforces your expertise, and keeps your name top of mind when someone is ready to buy, sell, or refer.

Final Thoughts

A great market update isn’t about impressing people with data—it’s about making information useful and actionablefor your clients. Keep it short, make it local, and speak like a real human. When you do that, your monthly updates become something your clients look forward to—not ignore.