This four-hour continuing education course is designed to help real estate licensees understand, apply, and implement compliant, ethical, and consumer-protective marketing strategies in today’s digital environment. The first half of the course focuses on the use of social media and artificial intelligence (AI) tools, providing practical guidance for navigating advertising rules, safeguarding client data, and avoiding unintentional violations of fair housing or truth-in-advertising laws.

Building on that foundation, the second half of the course takes a scenario-based approach, challenging licensees to analyze real-world missteps, identify risks, and apply best practices in areas such as online reviews, cybersecurity, altered media, targeted advertising, and chatbot interactions. The course concludes with a forward-looking emphasis on creating brokerage-level digital marketing policies that balance innovation with compliance.

This course is suitable for real estate licensees seeking to strengthen their digital marketing practices while remaining in compliance with legal and ethical obligations. Through a combination of legal review, real-world examples, and hands-on applications, licensees will gain a clear understanding of their responsibilities when posting online, using AI-powered tools, or designing broader digital marketing strategies. This course emphasizes transparency, accuracy, and accountability in all forms of digital communication.